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Why hire a writing professional? Plumbers replace pipes, and roofers replace shingles. That's why.

7/20/2020

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Why hire a writing professional?

I get that question a lot.

What IS the point in hiring a writing professional when social media and drop-in, "insta-website" design programs make it so easy for business owners and non-profit entities to cut out the middleman and get the word out themselves? 

Better questions: Would a plumber replace the shingles on your roof? Would a roofer replace a leaky pipe?

Staying in one's lane is the key. Writers write. That's what they do.


​artwork by Michelle Haas

Benefits of Using a Writing Professional

  1. Staying in a Professional Lane — A plumber fixes leaky pipes. A roofer replaces shingles. A professional writer can fill a communications void far better than a non-writer with no training. Just as one would have a medical doctor set a broken bone, one should hire a writer for a writing project. A writer writes. That's what they do.
  2. Positive First Impressions — nothing has more weight than a customer's first impression. If that first impression includes a typo in the first paragraph on the landing page of the company website, the first impression (a poor one) could be the difference between a sale and a pass. Professionally generated communications provide a positive first impression and may also encourage the media/public to trust the source and look forward to future communications. 
  3. Consistent Messaging — Professionally generated materials used in local news outlets, social media, and/or a website should present a consistent message and singular view of an organization’s brand. A writing professional may analyze existing materials to identify how a company is lacking in brand messaging and to offer solutions to patch those holes.
  4. Proactive Approach — a professional can put the organization’s best foot forward in a positive, timely manner during a crisis and/or a time of celebration. The organization leads the dissemination of information via the professional, allowing for a proactive approach rather than a reactive approach. 
  5. Time — time is money and far too precious. Allowing a professional writer to take on communications responsibilities frees up valuable time for a business owner or organization leader to do what he or she does best. 
  6. Cost — freelance writers/editors are fairly reasonable, when you look at the big picture. They may be hired for one-time projects or periodical needs (such as monthly press releases and blog posts). Writers often don't require an on-site work space or expect medical insurance, and hourly rates vary so widely, there is a freelancer for every budget.

I've been writing for small businesses, large corporations, non-profit organizations, and private entities for a very, very long time. Over the years, I've seen just about every kind of client, but my favorite (with whom I am overly loyal, give my lowest rates, and continue to work with time and again) is the client who works as hard as I do at his or her own respective job and who recognizes my professionalism in my own writerly lane. Just as my client is an expert in his or her field, I am an expert in mine. 

Why hire a writing professional?

​Because you wouldn't hire a plumber to put shingles on your roof.

**as always, thanks for the artwork, Michelle Haas.

#amwriting #freelance #Writer #WritingCommunity #businesswriting #WriteStuff #PowerOfPages #WIP 
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    Writer

    Brenda Haas lived in the Pittsburgh, PA area for over 20 years and moved to Lake Erie with her husband in early 2018. She has two grown daughters and way too many pets.

    A columnist for Pittsburgh area's Penn Franklin News Publishing Company, her "A Little Bit of Life" essays provided a snapshot of being a parent, wife and independent woman who attracts the "quirky" in everyday living. She has also been published in the Pittsburgh Post-Gazette, the Pittsburgh Tribune-Review, and My Outer Banks Home magazine.

    Brenda currently freelances for various businesses and non-profits and is well-versed in public relations and marketing.

    Works-in-Progress


    Adult:
    "Here or There on Beddington Bluff"
    "Sutton's Choice"
    "Sutton's Second Chance"

    Young Adult:
    "Something Strange at Water's Edge"
    "Hells of Southgate"
    "Forest for the Trees"

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